BigCommerce + ERP: 5 Big Benefits of an Integrated System
March 2, 2021
by Kimberly Tucker, Director, Marketing
In this day and age, eCommerce capability is becoming a necessity for both business-to-consumer (B2C) and business-to-business (B2B) organizations.
The eCommerce game seems deceptively easy to get into. Most people think they just need to set up a website with shopping cart capabilities, and they’re done. Well, not exactly. While the website and shopping cart can be easy to set up, eCommerce adds new challenges to your existing business operations.
Here are 5 effective ways an integrated ERP system can help your eCommerce business thrive in today’s fast-moving digital age:
1. Better Online Experiences
The best online customer experience comes from the improved level of customer engagement.
For example, the ERP solution manages the fulfillment process and can notify customers when the manufacturing process begins, when the product is packaged, and when the item is shipped to them. The customer is connected at all stages.
2. Pricing Management
Pricing management is the ability to manage your product pricing within ERP. You can customize your response to different customers.
You can also decide the access rights of individual customers to your product (e.g., customer one has 100% access and customer two has 80%).
3. Access to Valuable Data
Speaking of access, you will have the convenience of pulling valuable data in real time from the eCommerce site where the information has been stored as customers engage with you. This data is also used for actionable reporting and forecasting.
4. Process Visibility
Next, this leads to process visibility. Simply put, you can generate reports that show how your company, sales, returns, and inventory are performing.
You can also see who is doing what and assess the profitability of your eCommerce business.
5. Increased Productivity
Finally, increased productivity results when each employee uses the ERP system as the centralized system of record. Automating tasks, such as tracking inventory deductions during fulfillment or generating an automated process for a purchase order request, increases productivity even further.
BigCommerce fully integrates with Acumatica.
The Acumatica eCommerce software solution can manage eCommerce orders, inventory, picking-packing-shipping, returns, customer support, and accounting from one dashboard. Plus, it is always available on the device of your choice, Acumatica enables continuity of businesses for small and mid-market organizations.
This complete eCommerce ERP solution tightly integrates Acumatica’s Financials, Sales, Inventory, CRM, and Fulfillment systems with native integration to eCommerce platforms to your BigCommerce webstore.
Acumatica eCommerce Edition
EVERYTHING ON ONE Dashboard
Manage eCommerce orders, inventory, picking-packing-shipping, returns, customer support, and accounting from one dashboard.
USE YOUR CHOICE OF DEVICE
Acumatica is always available on the device of your choice, enabling continuity of operations throughout the entire organization.
Storefront and office connected
Acumatica eCommerce is integrated to grow with your company, offering unique customer experiences and valuable insights.