The New Look and Feel of Sage
May 3, 2022
by Jared Bollier, Digital Marketing Assistant
If you haven’t noticed already, Sage and Sage Intacct look a little different. Sage is updating their branding along with their purpose to align with today’s evolving business world. These changes go beyond just the look of Sage, they’re also working to improve the overall experience and provide more resources to customers.
Why the Change?
Small and medium-sized businesses are always facing complexities in today’s ever-changing world. It’s now more important than ever to have simplified business processes and a greater sense of control within your organization. Sage is refreshing their look to better reflect the changing needs of customers and its focus to help business flow.
Sage’s new branding highlights the company’s new mission: to break down barriers so that everyone can succeed. This begins with its clients and a dedication to instill SMB trust through simplicity and intelligence, as well as a human touch to aid business flow.
What Else is New?
Sage Membership:
With the launch of Member Masterclass this May, every Sage customer will have automatic access to the benefits of Sage Membership. Member Masterclass, created exclusively for Sage customers and partners and available for a limited time to everyone, provides personal insights through presentations and writings from the world’s greatest experts and trailblazers on the challenges that are most essential for businesses today. Season 1 will focus on the talent competition, which is one of the most pressing issues facing small businesses around the world.
New digital network services:
Sage is doubling down on its commitment to simplifying business with several new digital offerings, including giving SMBs direct access to crucial accounting and bookkeeping tools via their bank app or online browser. In May, Sage Accounting and Compliance as a Service (ACaaS) will make its debut in the United Kingdom.
New partnerships:
Sage will continue to engage in communities and offer unique customer experiences that fulfill its mission of providing clients with business simplicity and faster, more accurate decision making. Sage, in collaboration with Parthéna Consultants, will deliver software to France 2023 as an Official Supporter of the Rugby World Cup 2023. In the coming months, further collaborations will be announced.
The New Sage Look
A new brand architecture, visual and verbal identity, and product portfolio migration strategy are all part of the refresh. Sage customers are now able to see the new brand online and in products, with the entire rollout planned to last through the end of the year. Starting this month, out-of-home and broadcast advertising will be available.